:root {
  --ink: #1f1b1c;
  --bone: #f2eee5;
  --paper: #faf8f2;
  --concrete: #8b847b;
  --signal: #b53a2b;
  --line-dark: rgba(31, 27, 28, 0.18);
  --line-light: rgba(242, 238, 229, 0.22);
  --page-pad: clamp(1.25rem, 4vw, 4.5rem);
  --section-space: clamp(6rem, 12vw, 11rem);
  --ease-out: cubic-bezier(0.23, 1, 0.32, 1);
  --ease-smooth: cubic-bezier(0.77, 0, 0.175, 1);
  --progress: 0;
  --ticker-shift: 0px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--ink);
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  overflow-x: clip;
  background: var(--bone);
  color: var(--ink);
  font-family: "Archivo", "Arial Narrow", Arial, sans-serif;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

body.menu-open {
  overflow: hidden;
}

::selection {
  background: var(--signal);
  color: var(--bone);
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a,
button,
input {
  touch-action: manipulation;
  -webkit-tap-highlight-color: rgba(181, 58, 43, 0.22);
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input {
  font: inherit;
}

h1,
h2,
h3,
p,
figure {
  margin: 0;
}

h1,
h2,
h3 {
  text-wrap: balance;
}

p {
  text-wrap: pretty;
}

section[id],
[data-section-label] {
  scroll-margin-top: 5rem;
}

.skip-link {
  position: fixed;
  left: 1rem;
  top: 1rem;
  z-index: 1000;
  padding: 0.8rem 1rem;
  background: var(--bone);
  color: var(--ink);
  transform: translateY(-180%);
  transition: transform 180ms var(--ease-out);
}

.skip-link:focus-visible {
  transform: translateY(0);
}

:focus-visible {
  outline: 2px solid var(--signal);
  outline-offset: 4px;
}

.scroll-progress {
  position: fixed;
  inset: 0 0 auto;
  z-index: 999;
  height: 3px;
  background: transparent;
  pointer-events: none;
}

.scroll-progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--signal);
  transform: scaleX(var(--progress));
  transform-origin: left center;
  will-change: transform;
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 5.25rem;
  padding: max(0.75rem, env(safe-area-inset-top)) var(--page-pad) 0.75rem;
  color: #fff;
  mix-blend-mode: difference;
}

.header-mark {
  display: grid;
  place-items: center;
  width: 2.8rem;
  height: 2.8rem;
  transition: transform 180ms var(--ease-out);
}

.header-mark:hover {
  transform: rotate(-7deg) scale(1.04);
}

.header-mark img {
  width: 100%;
  height: 100%;
  filter: invert(1);
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(1.1rem, 2.4vw, 2.5rem);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.69rem;
  font-weight: 500;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.site-nav a {
  position: relative;
  padding-block: 0.75rem;
  opacity: 0.72;
  transition: opacity 160ms var(--ease-out), transform 160ms var(--ease-out);
}

.site-nav a::after {
  position: absolute;
  right: 0;
  bottom: 0.5rem;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 220ms var(--ease-out);
}

.site-nav a:hover,
.site-nav a.is-active {
  opacity: 1;
  transform: translateY(-2px);
}

.site-nav a:hover::after,
.site-nav a.is-active::after {
  transform: scaleX(1);
  transform-origin: left;
}

.menu-toggle {
  display: none;
  border: 0;
  background: transparent;
  color: inherit;
}

.floating-index {
  position: fixed;
  right: max(1.25rem, env(safe-area-inset-right));
  bottom: max(1.25rem, env(safe-area-inset-bottom));
  z-index: 80;
  display: grid;
  grid-template-columns: auto auto;
  gap: 0.25rem 1.6rem;
  width: min(16rem, calc(100vw - 2.5rem));
  padding: 0.8rem 0.9rem;
  border: 1px solid rgba(255, 255, 255, 0.14);
  background: rgba(20, 17, 18, 0.82);
  box-shadow: 0 10px 40px rgba(0, 0, 0, 0.14);
  color: var(--bone);
  font-family: "IBM Plex Mono", monospace;
  backdrop-filter: blur(14px);
  pointer-events: none;
}

.floating-index span {
  grid-column: 1 / -1;
  color: rgba(242, 238, 229, 0.48);
  font-size: 0.58rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.floating-index strong {
  overflow: hidden;
  font-size: 0.72rem;
  font-weight: 500;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.floating-index em {
  justify-self: end;
  color: var(--signal);
  font-size: 0.66rem;
  font-style: normal;
  font-variant-numeric: tabular-nums;
}

.cursor-orbit {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 998;
  display: none;
  width: 4.2rem;
  height: 4.2rem;
  border: 1px solid #fff;
  border-radius: 50%;
  color: #fff;
  mix-blend-mode: difference;
  pointer-events: none;
  transform: translate3d(-100px, -100px, 0);
  transition: width 180ms var(--ease-out), height 180ms var(--ease-out), background-color 180ms var(--ease-out);
  will-change: transform;
}

.cursor-orbit.is-active {
  width: 2.7rem;
  height: 2.7rem;
  background: rgba(255, 255, 255, 0.16);
}

.cursor-orbit span {
  position: absolute;
  top: 50%;
  left: 50%;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.54rem;
  letter-spacing: 0.08em;
  transform: translate(-50%, -50%);
}

@media (hover: hover) and (pointer: fine) {
  .cursor-orbit {
    display: block;
  }

  body {
    cursor: default;
  }

  a,
  button,
  input {
    cursor: pointer;
  }
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: clamp(0.62rem, 0.7vw, 0.74rem);
  font-weight: 500;
  letter-spacing: 0.14em;
  line-height: 1.4;
  text-transform: uppercase;
}

.eyebrow::before {
  width: 1.75rem;
  height: 1px;
  background: currentColor;
  content: "";
  opacity: 0.5;
}

.eyebrow span {
  color: var(--signal);
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 57%) minmax(0, 43%);
  min-height: 100svh;
  background: var(--bone);
}

.hero-copy {
  display: flex;
  min-width: 0;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(7.2rem, 11vw, 9.5rem) var(--page-pad) clamp(2rem, 5vw, 4rem);
}

.hero-logo {
  width: min(37vw, 37rem);
  margin: clamp(2rem, 6vh, 5rem) 0;
  transform: translate3d(var(--hero-x, 0), var(--hero-y, 0), 0);
  transition: transform 300ms var(--ease-out);
  will-change: transform;
}

.hero-statement {
  display: grid;
  grid-template-columns: minmax(12rem, 1.25fr) minmax(11rem, 0.75fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: end;
  max-width: 48rem;
}

.hero-statement h1 {
  max-width: 12ch;
  font-size: clamp(2.45rem, 4.7vw, 5.7rem);
  font-stretch: 85%;
  font-weight: 780;
  letter-spacing: -0.065em;
  line-height: 0.9;
}

.hero-statement p {
  max-width: 29rem;
  color: rgba(31, 27, 28, 0.69);
  font-size: clamp(0.92rem, 1.15vw, 1.12rem);
  line-height: 1.55;
}

.text-link {
  display: inline-flex;
  width: fit-content;
  align-items: center;
  gap: 1rem;
  margin-top: clamp(2rem, 5vw, 4rem);
  border-bottom: 1px solid currentColor;
  padding-bottom: 0.35rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  transition: color 160ms var(--ease-out), transform 160ms var(--ease-out);
}

.text-link span {
  font-size: 1rem;
  transition: transform 180ms var(--ease-out);
}

.text-link:hover {
  color: var(--signal);
  transform: translateY(-2px);
}

.text-link:hover span {
  transform: translate(3px, 3px);
}

.hero-portrait {
  position: relative;
  min-height: 100svh;
  overflow: hidden;
  background: #332b28;
}

.hero-portrait::after {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(17, 14, 15, 0.08), transparent 35%),
    linear-gradient(0deg, rgba(17, 14, 15, 0.42), transparent 32%);
  content: "";
  pointer-events: none;
}

.hero-portrait > img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 35%;
  transform: scale(1.035) translate3d(0, var(--portrait-shift, 0), 0);
  will-change: transform;
}

.hero-portrait figcaption {
  position: absolute;
  right: 1.25rem;
  bottom: 1.2rem;
  left: 1.25rem;
  z-index: 2;
  display: flex;
  justify-content: space-between;
  color: var(--bone);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.62rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.float-note {
  position: absolute;
  z-index: 3;
  padding: 0.55rem 0.7rem;
  border: 1px solid rgba(242, 238, 229, 0.42);
  background: rgba(31, 27, 28, 0.46);
  color: var(--bone);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.58rem;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  backdrop-filter: blur(8px);
  transition: transform 420ms var(--ease-out);
  will-change: transform;
}

.note-origin {
  top: 22%;
  left: 7%;
  transform: translate3d(var(--note-origin-x, 0), var(--note-origin-y, 0), 0) rotate(-1deg);
}

.note-hand {
  right: 5%;
  bottom: 20%;
  transform: translate3d(var(--note-hand-x, 0), var(--note-hand-y, 0), 0) rotate(1deg);
}

.ticker {
  overflow: hidden;
  border-block: 1px solid rgba(242, 238, 229, 0.15);
  background: var(--ink);
  color: var(--bone);
}

.ticker > div {
  display: flex;
  width: max-content;
  align-items: center;
  gap: 1.2rem;
  padding: 1.15rem 0;
  font-size: clamp(1.45rem, 2.7vw, 3rem);
  font-stretch: 82%;
  font-weight: 760;
  letter-spacing: -0.045em;
  line-height: 1;
  transform: translate3d(var(--ticker-shift), 0, 0);
  will-change: transform;
}

.ticker i {
  color: var(--signal);
  font-style: normal;
}

.section {
  padding: var(--section-space) var(--page-pad);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(12rem, 0.55fr) minmax(18rem, 1.25fr) minmax(15rem, 0.7fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: start;
  margin-bottom: clamp(4rem, 8vw, 8rem);
}

.section-heading h2,
.palette-heading h2,
.photography-heading h2,
.type-copy h2 {
  max-width: 13ch;
  font-size: clamp(3rem, 6.5vw, 7.5rem);
  font-stretch: 80%;
  font-weight: 780;
  letter-spacing: -0.075em;
  line-height: 0.86;
}

.section-heading > p:last-child,
.palette-heading > p:last-child,
.photography-heading > p:last-child,
.type-copy > p {
  max-width: 31rem;
  color: rgba(31, 27, 28, 0.65);
  font-size: clamp(1rem, 1.35vw, 1.25rem);
  line-height: 1.55;
}

.reveal {
  opacity: 0;
  transform: translate3d(0, 34px, 0);
  transition: opacity 700ms var(--ease-out), transform 700ms var(--ease-out);
}

.reveal.is-visible {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

.logo-comparison {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) auto minmax(0, 1.15fr);
  gap: clamp(1rem, 3vw, 3rem);
  align-items: center;
}

.logo-comparison figure {
  min-width: 0;
}

.comparison-image {
  display: grid;
  min-height: clamp(19rem, 42vw, 38rem);
  place-items: center;
  overflow: hidden;
  border: 1px solid var(--line-dark);
  background: var(--paper);
}

.comparison-before .comparison-image img {
  width: min(72%, 26rem);
  filter: grayscale(1) contrast(1.08);
}

.comparison-after .comparison-image img {
  width: min(78%, 38rem);
}

.logo-comparison figcaption,
.signature figcaption,
.application figcaption {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1rem;
  padding-top: 0.9rem;
  border-top: 1px solid var(--line-dark);
  font-family: "IBM Plex Mono", monospace;
  text-transform: uppercase;
}

.logo-comparison figcaption span,
.signature figcaption span,
.application figcaption span {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
}

.logo-comparison figcaption small,
.signature figcaption small,
.application figcaption small {
  color: rgba(31, 27, 28, 0.5);
  font-size: 0.62rem;
  letter-spacing: 0.06em;
}

.comparison-arrow {
  color: var(--signal);
  font-size: clamp(2.4rem, 5vw, 5rem);
  font-weight: 250;
}

.rationale {
  display: grid;
  grid-template-columns: minmax(0, 43%) minmax(0, 57%);
  min-height: 100svh;
  background: var(--ink);
  color: var(--bone);
}

.rationale-photo {
  min-height: 48rem;
  overflow: hidden;
}

.rationale-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 30%;
  filter: saturate(0.72) contrast(1.08);
}

.rationale-copy {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: var(--section-space) var(--page-pad);
}

.rationale-copy h2 {
  margin-block: clamp(3rem, 7vw, 7rem);
  font-size: clamp(3.4rem, 7.8vw, 9rem);
  font-stretch: 78%;
  font-weight: 780;
  letter-spacing: -0.075em;
  line-height: 0.8;
}

.rationale-copy > p {
  max-width: 40rem;
  color: rgba(242, 238, 229, 0.68);
  font-size: clamp(1rem, 1.45vw, 1.3rem);
  line-height: 1.58;
}

.keyword-list {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin: clamp(4rem, 8vw, 8rem) 0 0;
  padding: 0;
  border-top: 1px solid var(--line-light);
  list-style: none;
}

.keyword-list li {
  display: grid;
  gap: 2.6rem;
  padding: 1rem 1rem 0 0;
  border-right: 1px solid var(--line-light);
  font-size: clamp(1.1rem, 1.7vw, 1.55rem);
  font-weight: 620;
}

.keyword-list li:last-child {
  border-right: 0;
  padding-left: 1rem;
}

.keyword-list li:nth-child(2) {
  padding-left: 1rem;
}

.keyword-list span {
  color: var(--signal);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.62rem;
}

.anatomy {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(22rem, 0.9fr);
  gap: clamp(3rem, 8vw, 9rem);
  min-height: 130svh;
  padding: var(--section-space) var(--page-pad);
  background: var(--ink);
  color: var(--bone);
}

.anatomy-intro {
  position: sticky;
  top: 7rem;
  align-self: start;
  overflow: hidden;
}

.anatomy-intro h2 {
  max-width: 10ch;
  margin-block: 2rem 1.4rem;
  font-size: clamp(3.4rem, 7vw, 8rem);
  font-stretch: 80%;
  font-weight: 780;
  letter-spacing: -0.075em;
  line-height: 0.84;
}

.anatomy-intro > p:not(.eyebrow) {
  max-width: 28rem;
  color: rgba(242, 238, 229, 0.62);
  font-size: clamp(1rem, 1.25vw, 1.2rem);
  line-height: 1.55;
}

.anatomy-intro img {
  width: min(90%, 42rem);
  margin: clamp(3rem, 8vw, 8rem) 0 0 -5%;
  opacity: 0.96;
  filter: invert(1);
  transform: rotate(-5deg) translate3d(0, var(--mark-shift, 0), 0);
  will-change: transform;
}

.anatomy-points {
  display: grid;
  align-content: center;
  gap: 0;
  margin: 15vh 0;
  padding: 0;
  border-top: 1px solid var(--line-light);
  list-style: none;
}

.anatomy-points li {
  display: grid;
  grid-template-columns: 4rem 1fr;
  gap: 1.4rem;
  min-height: 12rem;
  align-items: start;
  padding: 1.4rem 0 3rem;
  border-bottom: 1px solid var(--line-light);
}

.anatomy-points > li > span {
  color: var(--signal);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.68rem;
}

.anatomy-points h3 {
  margin-bottom: 0.7rem;
  font-size: clamp(1.7rem, 3vw, 3.3rem);
  font-stretch: 84%;
  font-weight: 680;
  letter-spacing: -0.045em;
}

.anatomy-points p {
  max-width: 30rem;
  color: rgba(242, 238, 229, 0.58);
  font-size: 1rem;
  line-height: 1.5;
}

.signature-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 0.65fr);
  gap: clamp(1.25rem, 2.5vw, 2.5rem);
}

.signature {
  min-width: 0;
}

.signature > img {
  width: 100%;
  height: clamp(23rem, 42vw, 43rem);
  padding: clamp(2rem, 6vw, 6rem);
  object-fit: contain;
  border: 1px solid var(--line-dark);
  background: var(--paper);
}

.signature.compact > img {
  background: #fff;
  filter: invert(1);
}

.signature.word {
  grid-column: 1 / -1;
}

.signature.word > img {
  height: clamp(13rem, 24vw, 25rem);
  padding-inline: clamp(2rem, 10vw, 12rem);
}

.clearspace {
  display: grid;
  grid-template-columns: minmax(18rem, 0.8fr) minmax(0, 1.2fr);
  gap: clamp(2rem, 6vw, 7rem);
  align-items: center;
  margin-top: var(--section-space);
  padding-top: var(--section-space);
  border-top: 1px solid var(--line-dark);
}

.clearspace-copy h3 {
  max-width: 11ch;
  margin-block: 1.5rem 1.2rem;
  font-size: clamp(2.5rem, 5vw, 5.7rem);
  font-stretch: 80%;
  font-weight: 760;
  letter-spacing: -0.07em;
  line-height: 0.9;
}

.clearspace-copy > p:not(.eyebrow) {
  max-width: 32rem;
  color: rgba(31, 27, 28, 0.64);
  line-height: 1.55;
}

.clearspace-copy label {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 3rem;
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.65rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.clearspace-copy output {
  color: var(--signal);
  font-variant-numeric: tabular-nums;
}

#logo-size {
  width: 100%;
  height: 2.6rem;
  margin-top: 0.5rem;
  accent-color: var(--signal);
}

.minimums {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: 2.2rem;
  border-top: 1px solid var(--line-dark);
}

.minimums p {
  display: grid;
  gap: 0.45rem;
  padding: 1rem 0.7rem 0 0;
  border-right: 1px solid var(--line-dark);
  color: rgba(31, 27, 28, 0.55);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.57rem;
  line-height: 1.45;
  text-transform: uppercase;
}

.minimums p:last-child {
  border-right: 0;
  padding-left: 0.7rem;
}

.minimums p:nth-child(2) {
  padding-left: 0.7rem;
}

.minimums span {
  color: var(--ink);
  font-size: 0.82rem;
  font-weight: 600;
  font-variant-numeric: tabular-nums;
}

.clearspace-demo {
  --demo-width: 280px;
  position: relative;
  display: grid;
  min-height: clamp(30rem, 52vw, 50rem);
  place-items: center;
  overflow: hidden;
  border: 1px dashed rgba(31, 27, 28, 0.45);
  background:
    linear-gradient(rgba(31, 27, 28, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(31, 27, 28, 0.035) 1px, transparent 1px),
    var(--paper);
  background-size: 32px 32px;
}

.clearspace-demo::before {
  position: absolute;
  width: calc(var(--demo-width) + 17%);
  aspect-ratio: 1 / 1.05;
  border: 1px solid var(--signal);
  content: "";
  transition: width 240ms var(--ease-out);
}

.clearspace-demo img {
  width: min(var(--demo-width), 82%);
  max-height: 78%;
  transition: width 240ms var(--ease-out);
}

.safe-x {
  position: absolute;
  z-index: 2;
  color: var(--signal);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.65rem;
  font-style: normal;
}

.safe-x.top { top: 13%; left: 50%; }
.safe-x.right { top: 50%; right: 10%; }
.safe-x.bottom { bottom: 13%; left: 50%; }
.safe-x.left { top: 50%; left: 10%; }

.palette {
  background: var(--bone);
}

.palette-heading {
  display: grid;
  grid-template-columns: minmax(12rem, 0.5fr) minmax(18rem, 1fr) minmax(15rem, 0.6fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: start;
  padding: var(--section-space) var(--page-pad) clamp(4rem, 7vw, 7rem);
}

.swatches {
  display: grid;
  grid-template-columns: 1.2fr 1.2fr 0.9fr 0.45fr;
  min-height: 72svh;
}

.swatch {
  display: flex;
  min-width: 0;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(1.2rem, 2.3vw, 2.3rem);
  border-right: 1px solid rgba(255, 255, 255, 0.14);
  font-family: "IBM Plex Mono", monospace;
}

.swatch span {
  font-size: clamp(1rem, 1.5vw, 1.4rem);
  font-weight: 600;
}

.swatch code {
  font-family: inherit;
  font-size: clamp(0.65rem, 0.8vw, 0.8rem);
  letter-spacing: 0.08em;
}

.swatch small {
  margin-top: 0.5rem;
  font-size: 0.55rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.swatch.ink { background: var(--ink); color: var(--bone); }
.swatch.bone { background: var(--bone); color: var(--ink); border-top: 1px solid var(--line-dark); }
.swatch.concrete { background: var(--concrete); color: var(--paper); }
.swatch.signal { background: var(--signal); color: var(--bone); }

.type-section {
  display: grid;
  grid-template-columns: minmax(0, 48%) minmax(0, 52%);
  min-height: 100svh;
  background: var(--ink);
  color: var(--bone);
}

.type-lockup {
  position: sticky;
  top: 0;
  display: flex;
  height: 100svh;
  flex-direction: column;
  justify-content: space-between;
  padding: var(--section-space) var(--page-pad);
  border-right: 1px solid var(--line-light);
}

.type-lockup img {
  width: min(100%, 40rem);
  transform: rotate(-2deg);
}

.type-lockup img,
.application-shirt .applied-logo,
.misuse-item img,
.closing-overlay > img {
  filter: invert(1);
}

.type-copy {
  padding: var(--section-space) var(--page-pad);
}

.type-copy h2 {
  margin-bottom: 2rem;
}

.type-copy > p {
  color: rgba(242, 238, 229, 0.62);
}

.type-specimen {
  display: grid;
  gap: 2.5rem;
  margin-top: clamp(5rem, 10vw, 10rem);
  padding-top: 1.4rem;
  border-top: 1px solid var(--line-light);
}

.type-specimen > span {
  color: var(--signal);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.66rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.type-specimen strong {
  font-size: clamp(3.4rem, 7.4vw, 8.2rem);
  font-stretch: 75%;
  font-weight: 820;
  letter-spacing: -0.075em;
  line-height: 0.74;
}

.type-specimen small {
  color: rgba(242, 238, 229, 0.48);
  font-family: "IBM Plex Mono", monospace;
  font-size: clamp(0.72rem, 1vw, 0.95rem);
  letter-spacing: 0.3em;
  line-height: 1.8;
}

.photography {
  padding: var(--section-space) var(--page-pad);
  background: var(--ink);
  color: var(--bone);
}

.photography-heading {
  display: grid;
  grid-template-columns: minmax(12rem, 0.45fr) minmax(20rem, 1fr) minmax(17rem, 0.65fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  margin-bottom: clamp(4rem, 8vw, 8rem);
}

.photography-heading > p:last-child {
  color: rgba(242, 238, 229, 0.6);
}

.photo-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-template-rows: repeat(14, minmax(2rem, 3.8vw));
  gap: clamp(0.7rem, 1.4vw, 1.4rem);
}

.photo {
  position: relative;
  min-width: 0;
  overflow: hidden;
  background: #161314;
}

.photo::after {
  position: absolute;
  inset: 0;
  box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.1);
  content: "";
  pointer-events: none;
}

.photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.82) contrast(1.07);
  transition: transform 700ms var(--ease-out), filter 400ms var(--ease-out);
}

.photo:hover img {
  filter: saturate(1) contrast(1.03);
  transform: scale(1.025);
}

.photo figcaption {
  position: absolute;
  right: 0.8rem;
  bottom: 0.7rem;
  left: 0.8rem;
  z-index: 2;
  color: var(--bone);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.58rem;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.photo.focus { grid-column: 1 / 5; grid-row: 1 / 10; }
.photo.movement { grid-column: 5 / 13; grid-row: 1 / 7; }
.photo.night { grid-column: 5 / 9; grid-row: 7 / 15; }
.photo.texture { grid-column: 9 / 13; grid-row: 7 / 13; }

.photo-rules {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: clamp(3rem, 6vw, 6rem);
  border-top: 1px solid var(--line-light);
}

.photo-rules p {
  display: grid;
  gap: 3.2rem;
  min-height: 10rem;
  padding: 1.1rem 1rem 1rem 0;
  border-right: 1px solid var(--line-light);
  color: rgba(242, 238, 229, 0.64);
  font-size: 0.9rem;
  line-height: 1.45;
}

.photo-rules p:not(:first-child) {
  padding-left: 1rem;
}

.photo-rules p:last-child {
  border-right: 0;
}

.photo-rules span {
  color: var(--signal);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.62rem;
}

.applications {
  padding: var(--section-space) var(--page-pad);
  background: var(--bone);
}

.application {
  min-width: 0;
}

.application-art {
  position: relative;
  overflow: hidden;
  background: #d8d1c6;
}

.application-art > img:first-child {
  width: 100%;
  transition: transform 900ms var(--ease-out), filter 400ms var(--ease-out);
}

.application:hover .application-art > img:first-child {
  filter: contrast(1.04);
  transform: scale(1.018);
}

.application .applied-logo {
  position: absolute;
  z-index: 2;
  transition: transform 500ms var(--ease-out);
}

.application:hover .applied-logo {
  transform: translate3d(0, -5px, 0) rotate(-1deg);
}

.application-poster .applied-logo {
  top: 22%;
  right: 19%;
  width: 26%;
}

.application-row {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1.3rem, 2.6vw, 2.6rem);
  margin-top: clamp(4rem, 8vw, 8rem);
}

.application-shirt .applied-logo {
  top: 36%;
  left: 26%;
  width: 13%;
}

.application-vinyl .applied-logo {
  top: 25%;
  left: 19%;
  width: 34%;
}

.application figcaption {
  margin-top: 0.9rem;
}

.misuse {
  padding: var(--section-space) var(--page-pad);
  background: var(--ink);
  color: var(--bone);
}

.misuse .section-heading > p:last-child {
  color: rgba(242, 238, 229, 0.58);
}

.misuse-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  background: var(--line-light);
  border: 1px solid var(--line-light);
}

.misuse-item {
  min-width: 0;
  background: var(--ink);
}

.misuse-item > div {
  display: grid;
  aspect-ratio: 1 / 1;
  place-items: center;
  overflow: hidden;
}

.misuse-item img {
  width: 54%;
}

.misuse-item .stretch { transform: scaleX(1.65); }
.misuse-item .rotate { transform: rotate(-16deg); }
.misuse-item .effects { filter: invert(1) drop-shadow(8px 8px 0 var(--signal)) drop-shadow(-8px -8px 0 #316673); }

.misuse-item .busy {
  background:
    repeating-linear-gradient(45deg, #272324 0 10px, #423d3e 10px 20px),
    var(--ink);
}

.misuse-item .busy img {
  opacity: 0.34;
}

.misuse-item figcaption {
  padding: 1rem;
  border-top: 1px solid var(--line-light);
  color: rgba(242, 238, 229, 0.62);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.closing {
  position: relative;
  min-height: 100svh;
  overflow: hidden;
  background: #050505;
  color: var(--bone);
}

.closing > img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  filter: saturate(0.72) contrast(1.14) brightness(0.64);
  transform: scale(1.08) translate3d(0, var(--closing-shift, 0), 0);
  will-change: transform;
}

.closing::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(10, 8, 9, 0.94) 0%, rgba(10, 8, 9, 0.64) 46%, rgba(10, 8, 9, 0.12) 100%);
  content: "";
}

.closing-overlay {
  position: relative;
  z-index: 2;
  display: flex;
  min-height: 100svh;
  flex-direction: column;
  justify-content: center;
  padding: var(--section-space) var(--page-pad);
}

.closing-overlay h2 {
  max-width: 10ch;
  margin-block: 2.4rem 4rem;
  font-size: clamp(3.6rem, 8.5vw, 10rem);
  font-stretch: 78%;
  font-weight: 790;
  letter-spacing: -0.08em;
  line-height: 0.8;
}

.closing-overlay > img {
  width: min(48vw, 39rem);
}

.text-link.light:hover {
  color: #ef6d5b;
}

footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: 2.2rem var(--page-pad) max(2.2rem, env(safe-area-inset-bottom));
  border-top: 1px solid var(--line-light);
  background: var(--ink);
  color: var(--bone);
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.64rem;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

footer p {
  display: flex;
  gap: 1.5rem;
}

footer p span {
  color: rgba(242, 238, 229, 0.45);
}

footer nav {
  display: flex;
  gap: 1.5rem;
}

footer a {
  color: rgba(242, 238, 229, 0.64);
  transition: color 160ms var(--ease-out), transform 160ms var(--ease-out);
}

footer a:hover {
  color: var(--bone);
  transform: translateY(-2px);
}

@media (max-width: 1050px) {
  .hero {
    grid-template-columns: 54% 46%;
  }

  .hero-statement {
    grid-template-columns: 1fr;
  }

  .section-heading,
  .palette-heading,
  .photography-heading {
    grid-template-columns: 0.45fr 1.2fr;
  }

  .section-heading > p:last-child,
  .palette-heading > p:last-child,
  .photography-heading > p:last-child {
    grid-column: 2;
  }

  .anatomy {
    grid-template-columns: minmax(0, 1fr) minmax(20rem, 0.8fr);
  }

  .clearspace {
    grid-template-columns: 1fr;
  }

  .misuse-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 780px) {
  :root {
    --page-pad: 1.25rem;
    --section-space: 6.5rem;
  }

  .site-header {
    height: 4.5rem;
  }

  .menu-toggle {
    position: relative;
    z-index: 2;
    display: flex;
    min-width: 4rem;
    min-height: 2.75rem;
    align-items: center;
    justify-content: flex-end;
    gap: 0.7rem;
    font-family: "IBM Plex Mono", monospace;
    font-size: 0.62rem;
    letter-spacing: 0.1em;
    text-transform: uppercase;
  }

  .menu-toggle i,
  .menu-toggle i::before {
    display: block;
    width: 1.2rem;
    height: 1px;
    background: currentColor;
    content: "";
    transition: transform 180ms var(--ease-out);
  }

  .menu-toggle i::before {
    transform: translateY(-5px);
  }

  .menu-toggle[aria-expanded="true"] i {
    transform: rotate(45deg);
  }

  .menu-toggle[aria-expanded="true"] i::before {
    transform: rotate(-90deg);
  }

  .site-nav {
    position: fixed;
    inset: 0;
    display: flex;
    visibility: hidden;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    gap: 0;
    padding: 6rem var(--page-pad);
    background: var(--ink);
    color: var(--bone);
    opacity: 0;
    transform: translate3d(0, -2%, 0);
    transition: opacity 220ms var(--ease-out), transform 220ms var(--ease-out), visibility 220ms;
  }

  .site-nav.is-open {
    visibility: visible;
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }

  .site-nav a {
    width: 100%;
    border-bottom: 1px solid var(--line-light);
    padding: 1.15rem 0;
    font-family: "Archivo", sans-serif;
    font-size: clamp(2rem, 9vw, 4rem);
    font-stretch: 82%;
    font-weight: 720;
    letter-spacing: -0.055em;
    text-transform: none;
  }

  body.menu-open .site-header {
    color: var(--bone);
    mix-blend-mode: normal;
  }

  body.menu-open .header-mark img {
    filter: invert(1);
  }

  .floating-index {
    right: 0.8rem;
    bottom: 0.8rem;
    width: 11.5rem;
    grid-template-columns: 1fr auto;
    padding: 0.65rem 0.7rem;
  }

  .floating-index span {
    display: none;
  }

  .hero {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    min-height: 94svh;
    padding-top: 7rem;
  }

  .hero-logo {
    width: min(78vw, 31rem);
  }

  .hero-statement {
    gap: 1.3rem;
  }

  .hero-statement h1 {
    font-size: clamp(3rem, 13vw, 5.8rem);
  }

  .hero-portrait {
    min-height: 92svh;
  }

  .float-note {
    animation: none;
  }

  .section-heading,
  .palette-heading,
  .photography-heading {
    grid-template-columns: 1fr;
  }

  .section-heading > p:last-child,
  .palette-heading > p:last-child,
  .photography-heading > p:last-child {
    grid-column: auto;
  }

  .section-heading h2,
  .palette-heading h2,
  .photography-heading h2,
  .type-copy h2 {
    font-size: clamp(3.2rem, 15vw, 6.3rem);
  }

  .logo-comparison {
    grid-template-columns: 1fr;
  }

  .comparison-arrow {
    justify-self: center;
    transform: rotate(90deg);
  }

  .comparison-image {
    min-height: 23rem;
  }

  .rationale {
    grid-template-columns: 1fr;
  }

  .rationale-photo {
    min-height: 78svh;
  }

  .rationale-copy {
    min-height: 100svh;
  }

  .keyword-list {
    grid-template-columns: 1fr;
  }

  .keyword-list li,
  .keyword-list li:nth-child(2),
  .keyword-list li:last-child {
    grid-template-columns: 3rem 1fr;
    gap: 0;
    padding: 1rem 0;
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .anatomy {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .anatomy-intro {
    position: relative;
    top: auto;
  }

  .anatomy-points {
    margin: 1rem 0 0;
  }

  .signature-grid {
    grid-template-columns: 1fr;
  }

  .signature.word {
    grid-column: auto;
  }

  .signature > img {
    height: 24rem;
  }

  .clearspace-demo {
    min-height: 30rem;
  }

  .minimums {
    grid-template-columns: 1fr;
  }

  .minimums p,
  .minimums p:nth-child(2),
  .minimums p:last-child {
    grid-template-columns: 6rem 1fr;
    padding: 0.8rem 0;
    border-right: 0;
    border-bottom: 1px solid var(--line-dark);
  }

  .swatches {
    grid-template-columns: 1fr 1fr;
    min-height: 70svh;
  }

  .type-section {
    grid-template-columns: 1fr;
  }

  .type-lockup {
    position: relative;
    height: 78svh;
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .photo-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-template-rows: none;
  }

  .photo.focus,
  .photo.movement,
  .photo.night,
  .photo.texture {
    grid-column: auto;
    grid-row: auto;
    aspect-ratio: 3 / 4;
  }

  .photo.movement {
    grid-column: 1 / -1;
    aspect-ratio: 4 / 3;
  }

  .photo-rules {
    grid-template-columns: 1fr 1fr;
  }

  .photo-rules p:nth-child(2) {
    border-right: 0;
  }

  .application-row {
    grid-template-columns: 1fr;
  }

  .application-shirt .applied-logo {
    width: 15%;
  }

  .misuse-grid {
    grid-template-columns: 1fr 1fr;
  }

  .closing::after {
    background: linear-gradient(180deg, rgba(10, 8, 9, 0.2), rgba(10, 8, 9, 0.9));
  }

  .closing-overlay {
    justify-content: flex-end;
    padding-bottom: 7rem;
  }

  .closing-overlay > img {
    width: 75vw;
  }

  footer {
    align-items: flex-start;
    flex-direction: column;
  }

  footer nav {
    flex-wrap: wrap;
  }
}

@media (max-width: 480px) {
  .hero-copy {
    min-height: 90svh;
  }

  .note-origin {
    top: 14%;
  }

  .note-hand {
    bottom: 16%;
  }

  .photo-rules,
  .misuse-grid {
    grid-template-columns: 1fr;
  }

  .photo-rules p,
  .photo-rules p:nth-child(2) {
    border-right: 0;
  }

  .swatches {
    grid-template-columns: 1fr;
  }

  .swatch {
    min-height: 14rem;
  }

  .application-poster .applied-logo {
    top: 22%;
    right: 19%;
    width: 26%;
  }

  footer p {
    flex-direction: column;
    gap: 0.4rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .cursor-orbit {
    display: none !important;
  }

  .hero-logo,
  .hero-portrait > img,
  .anatomy-intro img,
  .closing > img,
  .ticker > div {
    transform: none !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}